Yosi Sergant has dedicated his career to engaging with the principle belief that culture is a principle driver of social change, that we must create culture to change culture and that artists are the tip-of-the-spear of social change.
Yosi has an extensive cross sector career with deep understanding of communications, public relations, brand management, marketing, community organizing and business development.
During the 2008 Presidential campaign, Sergant engaged artists in a vast viral movement, supporting then candidate Senator Barack Obama, the most prominent of which is the now ubiquitous “HOPE poster” he commissioned and ran with artist Shepard Fairey. Sergant, also commissioned and supported thousands of creative projects during the campaign with the intention of decentralizing endorsement to include people who normally don't participate in the election process.
Following the election, Sergant served in the White House Office of Public Engagement before acceptingan appointment as the Director of Communications for the National Endowment for the Arts.
In 2010, Sergant launched TaskForce, the premiere pro-social cultural organizing agency that engages leaders of the creative community in strategic, high-impact initiatives designed to raise awareness and build momentum for organizations tackling our world’s most pressing challenges. Sergant is considered by many one of the premier voices and most prolific producers of strategic cultural organizing and has been invited to speak at and consult with some of the most important foundations, universities, companies and think tanks world-wide.